As part of Edelman’s social team for TJX, I concepted and directed social content for both T.J.Maxx and Marshalls. Leading much of the creative ideation and social content creation for Instagram, I played a key role in establishing a strong relationship between agency and clients. Select Instagram video and still photography content is featured here, much of it incorporating stop motion animation. Below the Instagram examples are select TikTok videos to which I contributed as art director. T.J.Maxx content has been recognized by the platform as best-in-class. Additional social samples for these brands are available on Vimeo.
