Bravo’s Below Deck and Below Deck Adventure Social Content
As Creative Director for Movement Strategy’s Bravo account, I led concepting and production of social creative for season ten of the network’s hit yachting series Below Deck and the first season of spin-off Below Deck Adventure. Our team created dozens of photo and video assets tailored to Instagram, TikTok, Facebook, and Twitter, pivoting throughout each season to continually improve performance and engagement while incorporating popular and emerging social trends and platform-native features. Top performing content for both series included dramatic docking teasers, themed compilations, and memes. Social content for season ten of Below Deck outperformed that of its prior season across all metrics. Featured below are selections from across Bravo's social channels for both season ten of Below Deck and the premiere season of Below Deck Adventure. Additional social samples for these series are available on Vimeo.